Simplero vs Thinkific: A Detailed Comparison

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Simplero vs Thinkific: A Detailed Comparison

In the burgeoning e-learning market, platforms that allow experts, educators, and entrepreneurs to share their knowledge online are in great demand. Simplero and Thinkific stand out as two of the prominent choices for creating and selling online courses. While both offer robust features to facilitate e-learning, they cater to different types of users and possess unique strengths. This detailed comparison is aimed at providing insights into Simplero and Thinkific, focusing on their features, pricing, ease of use, customization options, and support, to help you decide which platform is more suited to your needs.


At their core, both Simplero and Thinkific include essential features such as content hosting, course creation tools, and student management systems. Simplero provides an all-in-one solution that integrates email marketing, automation, membership sites, and digital product sales, making it an excellent choice for those seeking comprehensive business tools alongside their course creation suite. Thinkific, on the other hand, focuses on creating a powerful, user-friendly platform for course creators, featuring detailed analytics, a wide range of quiz and survey types, and advanced marketing and sales features.


Pricing is a critical factor for anyone looking to establish an online course. Thinkific offers a limited free plan, which is great for those just starting out or wishing to test the platform. Its paid plans start from a basic level to more advanced tiers, adding features such as advanced segmentation and integrations as you move up. Simplero includes a straightforward pricing model without a free tier, but its lowest plan encompasses a broader range of features than Thinkific’s equivalent, especially in marketing and sales functionalities.

Ease of Use

Both platforms emphasize ease of use, but they cater to different user bases. Thinkific prides itself on its sleek user interface and straightforward course-building tools, making it accessible for beginners and experienced course creators alike. Simplero, with its wide array of features beyond just course creation, may have a steeper learning curve for those new to online business tools. However, it’s still designed with user-friendliness in mind, especially for users who appreciate having all their tools in one place.

Customization Options

Customization is key to creating a course that stands out. Thinkific offers a high degree of customization with a drag-and-drop editor that allows for significant alterations to course layout and student engagement tools without needing to code. Simplero also offers customization options but places more emphasis on automation and marketing tools. Although it allows for course and site customization, its capabilities might not be as extensive or intuitive as Thinkific’s for those particularly focused on course aesthetics.

Support and Community

Support and community resources can greatly enhance the course creation experience. Thinkific has a reputation for excellent customer service and a vibrant community of creators. It offers comprehensive guides, a Facebook group, and direct support options. Simplero also provides solid support, including a knowledge base, customer support, and community forums, though it may not match the breadth of resources Thinkific provides, particularly for those new to online course creation.


Choosing between Simplero and Thinkific ultimately depends on your specific needs and priorities. If you value an all-in-one platform that integrates course creation with advanced marketing and automation features, Simplero might be the right choice. Conversely, if you’re focused on finding a user-friendly platform dedicated to delivering an exceptional course creation and student experience with extensive customization options, Thinkific could be the better fit. Assessing the features, pricing, ease of use, customization options, and support will help guide you to the platform that best aligns with your e-learning objectives.


Which platform is better for beginners, Simplero or Thinkific?

Thinkific is generally considered more accessible for beginners. Its intuitive dashboard, straightforward course builder, and extensive resources make it easy for anyone to start creating courses without prior experience. Simplero, while user-friendly, includes a broader array of integrated tools which could require a slightly longer learning curve for those not familiar with digital marketing or online business management tools.

Can I migrate from Simplero to Thinkific or vice versa?

Yes, migration is possible between Simplero and Thinkific. Both platforms offer support for importing course content and student data. The process may vary in complexity depending on the amount and types of content being transferred. For a smooth transition, it’s recommended to take advantage of each platform’s support resources or consider hiring a professional experienced in data migration between e-learning platforms.

Do Simplero and Thinkific offer mobile responsiveness?

Both Simplero and Thinkific prioritize making content accessible across all devices. Their websites and courses are mobile-responsive, ensuring that students can access the material on smartphones and tablets with ease. This functionality is built-in, requiring no additional setup from the course creator.

How do Simplero and Thinkific handle data privacy and security?

Data privacy and security are paramount for both Simplero and Thinkific. They employ industry-standard security measures, including SSL encryption, to protect personal and financial data. Moreover, both platforms comply with GDPR and other relevant legislation, offering tools and features to help course creators manage their courses in a privacy-conscious way. For specific security features and compliances, it’s advisable to review each platform’s detailed security documentation and updates.

Which platform offers better integration options?

Thinkific and Simplero both offer a range of integration options with third-party apps and services. Thinkific may have a slight edge in terms of direct integrations with popular marketing, analytics, and sales tools, especially on its higher-tier plans. Simplero, on the other hand, focuses on providing a comprehensive suite of built-in features reducing the need for external integrations. For specific tools and services, both platforms support Zapier, which significantly expands the integration capabilities by connecting with thousands of other apps.

Is there a difference in the customer support experience between Simplero and Thinkific?

Thinkific is renowned for its customer support, offering a broad range of resources including detailed documentation, a vibrant online community, and responsive customer service through email and live chat on higher plans. Simplero also provides a solid support system with a comprehensive knowledge base and customer service. The difference may come down to the community aspect, where Thinkific has a more active online presence and engagement opportunities for users to learn from and support each other.

Which platform is more cost-effective for a small business?

The cost-effectiveness of Simplero vs Thinkific for a small business depends heavily on the specific needs of the business. If the business requires an all-in-one solution encompassing email marketing, automation, and comprehensive digital product sales alongside course creation, Simplero might offer more value despite its initial cost. For businesses focused solely on creating and selling online courses with some integrated marketing tools, Thinkific’s tiered pricing plans and free option make it an attractive choice, allowing for gradual investment as the business grows.

Can you customize the checkout process on both platforms?

Yes, both Simplero and Thinkific offer options to customize the checkout process to some extent. Thinkific lets course creators customize checkout pages, offering upsells and bundles directly from the checkout page. Similarly, Simplero offers customization options for its checkout process, allowing for the addition of upsells, coupon codes, and tailored messages. The degree of customization may vary, so it’s essential to review the specific capabilities of each platform to ensure they meet your sales and marketing strategies.

How do Simplero and Thinkific compare in terms of course delivery and student engagement options?

In terms of course delivery, both platforms offer robust options, including video, text, quizzes, and downloadable content. Thinkific excels in student engagement with a wide variety of quiz types, survey tools, and the ability to use third-party tools to enhance the learning experience. Simplero also focuses on engagement through comprehensive email automation and the ability to create membership sites for ongoing community interaction. While both platforms are strong in course delivery, Thinkific may offer a bit more flexibility in engagement tools directly related to course content.

Are there any significant drawbacks to either platform?

The choice between Simplero and Thinkific depends on individual needs, so what might be considered a drawback for one user could be irrelevant to another. Simplero’s broad feature set can be overwhelming for those only looking to create and sell courses, making Thinkific a more streamlined alternative. Conversely, those who seek an all-encompassing platform might find Thinkific limited in terms of integrated automation and email marketing tools. It’s critical to assess your specific requirements and perhaps test both platforms, if possible, to determine which best aligns with your e-learning goals.


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