Apple has added a brand new characteristic for app builders that ought to show helpful for inner instruments and other forms of purposes which can be meant for a particular set of customers however not for the broader world: unlisted apps.
Making an app unlisted implies that it will not present up “in any App Retailer classes, suggestions, charts, search outcomes, or different listings,” in keeping with Apple. The one method to get to the app is with that hyperlink—or by way of Apple Enterprise Supervisor or Apple College Supervisor.
Builders should submit a request to obtain a hyperlink that may level to their app. Apple’s documentation on the characteristic goes somewhat deeper for every of the potential instances:
In case your app hasn’t been submitted for evaluate or was already permitted for public obtain on the App Retailer, merely full the request type. In case your app was already permitted for personal obtain on Apple Enterprise Supervisor or Apple College Supervisor, you’ll have to create a brand new app report in App Retailer Join, add your binary, and set the distribution technique to Public earlier than finishing the request type.
It is value noting that this course of is not going to work as a alternative for TestFlight, as Apple will decline requests associated to apps which can be “in beta or a pre-release state.”
Past that, the corporate hasn’t gone into a lot element about which requests or apps will or will not be declined. It does specify that this unlisting and linking course of is right for apps for particular organizations, particular occasions, or analysis research. But it surely would not say whether or not Apple will decline requests for apps getting used for different functions, past the beta/pre-release instance.
One of the best we’ve got to go on there may be this paragraph on the prime of the request type:
Your app might qualify for unlisted App Retailer distribution if it’s designed for a restricted viewers. Examples embody apps for workers, apps for particular occasions, gross sales apps, or analysis apps. Unlisted apps are distributed utilizing a direct hyperlink to the app’s product web page on the App Retailer, however they don’t seem in App Retailer classes, search outcomes, or different App Retailer listings.
For extra particulars and for hyperlinks to the varieties and steps within the course of, go to Apple’s developer documentation on the subject.